Gail Albert Halaban - Out My Window
I often tell students that there are very few truly original ideas in advertising (or anywhere else, for that matter). Most new ad ideas are just a twist or a build on something we’ve seen before.
This calendar-coaster idea for Corona is a good example of that. The idea that any day provides its own excuse to treat yourself has been done more than once over the years. But the Corona approach takes that idea a step further. This page-a-day calendar is a beautiful piece of branded design, and the fact that each page is a coaster is just…well…thirst inducing.
Source: Ads of the World
Advertising Agency: TBWA, Singapore
Creative Directors: Gary Steele, Hagan de Villiers
Art Directors: Nuno Teixeira, Reginald Ocampo
Copywriter: James Holman
Designers: Nuno Teixeira, Gary Steele, Reginald Ocampo, Max Kitaev, Aaron Tan, Daphne Tann, Roger Tan, Cheng Guan Koh, Kevin Sim
Account Director: June Wee
Account Manager: Elyn Ong
Account Executive: Lauren Britton
Head of Production: Peter Short
Print Production: Peter Ng
FA Artist: Andrew Yeoh
Studio: Raul Davadilla
Studio Photographer: Renjie Teo
Producer: Haydn Evans
I love it.